About Simple House

Simple House was founded by Mark Vrijman, a Dutchman who traded the grey skies of the Netherlands for the Mediterranean sun over a decade ago. Since settling on the Costa Blanca in 2016, Mark has built Simple House on one principle: buying a home in Spain should be straightforward, personal, and enjoyable.

With more than 1,500 satisfied clients, Simple House has earned its reputation by listening first and acting fast. Mark and his team take the time to understand what you're truly looking for — then deliver exactly that, without the runaround. It's a simple approach, and it works.

When he's not matching families with their dream property, you'll find Mark on the dance floor perfecting his bachata and salsa, walking the coastline with his dog Freddy, or sharing a coffee with the neighbours. That same warmth and energy is what every client experiences from the first conversation to handing over the keys.

At Simple House, we believe that finding your home should feel as good as living in it.

Mark Vrijman — Founder & Lead Agent

Mark founded Simple House in 2018 after spending years navigating the Spanish property market himself — first as a buyer, then as someone who couldn't stop helping friends and family find their place in the sun. What started as a favour quickly became a calling. Originally from Utrecht, Mark moved to the Costa Blanca in 2016 and never looked back. He runs Simple House with a philosophy borrowed from his Dutch roots: be direct, be efficient, and don't waste anyone's time. Clients often remark that Mark has a knack for reading people — within one conversation, he seems to know exactly what they're looking for, sometimes before they do. Outside of work, Mark is a familiar face at the local salsa and bachata nights in Jávea and Dénia, where he's known for never sitting out a song. His golden retriever Freddy has become something of an unofficial office mascot, often joining property viewings and winning over clients before Mark even gets a word in. On quieter days, you'll find the two of them on a long beach walk — Mark says that's where he does his best thinking.

David Hoeksteen — Solid Real Estate Agent

David joined Simple House in 2021, after years of working in logistics back in Rotterdam. He'd visited Mark on the Costa Blanca enough times to know the lifestyle suited him — but it was Mark's pitch over a late-night paella that finally sealed the deal. "Come work with me, you'll figure out the rest," Mark told him. He did. What David brought from logistics — structure, follow-through, and an almost compulsive attention to detail — turned out to be exactly what clients need when navigating Spanish bureaucracy and paperwork. He's the one who remembers the clause, double-checks the survey, and makes sure nothing falls through the cracks between offer and keys. Originally from Rotterdam, David settled in Dénia and quickly made it home. When he's not showing properties or chasing documents, you'll find him in the kitchen experimenting with whatever the local market had that morning — his Indonesian rijsttafel has become legendary among friends. He's a regular at the gym before most people have had their coffee, and weekends usually involve some kind of renovation project at his own place. Last year it was the terrace. This year it's the outdoor kitchen. Next year, who knows — but there will be something. Clients describe David as calm, thorough, and impossible to rush. Which, when you're making the biggest purchase of your life, is exactly the kind of person you want on your side.

Alfredo Carballal — Marketing & AI Specialist

Alfredo came to Simple House in 2023, not from real estate but from the world of digital marketing and artificial intelligence. Born in Galicia and raised between Santiago de Compostela and Madrid, he'd spent the better part of a decade helping brands across Spain build their online presence — from strategy and content to the technical systems behind the scenes. Mark and David had the properties and the client relationships. What they didn't have was someone who could translate all of that into a digital experience that matched the quality of their service. Alfredo filled that gap on day one. He's the reason Simple House's online presence feels different from the usual real estate template. Behind the website, the property listings, the automated workflows, and the data-driven decisions, there's Alfredo — quietly building systems that make the whole operation sharper and faster. He has a particular obsession with using AI to cut through the noise: smarter property matching, better lead qualification, and tools that free up Mark and David to do what they do best — talk to people. Away from the screen, Alfredo is surprisingly analogue. He's a devoted home cook with a weakness for Galician seafood — pulpo a feira is his signature, and he'll argue with anyone who says it's simple. He reads more than most people think is reasonable, and on weekends you'll often find him hiking the trails around the Montgó or sitting in a plaza somewhere with a cortado and whatever book he's halfway through. Colleagues describe him as quiet until he has something to say — and then impossibly precise.